Prices
Why do I need to invest in SEO?
In today’s digital landscape, having a strong online presence is essential for any business looking to connect with customers. With countless websites competing for attention, standing out requires more than just having a website; it demands an investment in Search Engine Optimisation (SEO).
SEO is often misunderstood as merely keyword research and metadata updates, but it encompasses a holistic approach that integrates various strategies. This includes crafting high-quality content that resonates with the target audience, engaging on social media to build community, and utilising email marketing for ongoing communication. Additionally, technical aspects like site speed and mobile responsiveness, along with local SEO for geographically targeted businesses, are critical components that ensure a website functions optimally and reaches the right customers.
Investing in SEO is vital for sustained growth. It provides businesses with the tools to adapt to changing market conditions and consumer behaviors. With transparent pricing, each service delivers measurable benefits that contribute to overall success. However, it’s important to recognise that SEO is an ongoing journey that requires continuous effort and maintenance.
By embracing a comprehensive SEO strategy, businesses can improve visibility, attract more traffic, and convert visitors into loyal customers. Explore the services below to see how this integrated approach can support your growth in today’s competitive environment.
Main Prices & Services
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£250 - £850
A comprehensive evaluation of the website’s SEO performance is conducted. This includes:
Technical Assessment: Analysing site speed, mobile-friendliness, and crawlability.
Content Evaluation: Reviewing existing content for relevance, quality, and keyword optimisation.
Competitor Analysis: Identifying strengths and weaknesses compared to competitors.
Deliverables: A detailed report (PDF) highlighting key findings, including visual aids like screenshots and charts. The report will outline specific issues and prioritised action items for improvement.
Benefits: This service uncovers hidden barriers to search engine rankings, providing a clear, actionable roadmap to enhance visibility and attract organic traffic. Essentially, it acts as a health check for the website, ensuring it is performing optimally.
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£125 - £400
This service focuses on identifying the right keywords that potential customers are using to find products or services. It includes:
Market Analysis: Understanding the competitive landscape and the keywords competitors are targeting.
User Intent Exploration: Differentiating between informational, navigational, and transactional keywords.
Deliverables: A spreadsheet containing a list of targeted keywords, including search volume, competition level, and relevance to the business. This will also include suggestions for content topics based on keyword gaps.
Benefits: By focusing on high-intent keywords, businesses can drive qualified traffic that is more likely to convert into sales or leads. This strategic approach ensures that marketing efforts align with what customers are actively searching for.
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£80 - £250 per page
This service involves optimising individual web pages to improve their search engine rankings and user experience. Key elements include:
Title Tags and Meta Descriptions: Crafting compelling and keyword-rich titles and descriptions that improve click-through rates.
Header Tags: Structuring content with H1, H2, and H3 tags for better readability and SEO performance.
Content Optimisation: Ensuring the content is informative, engaging, and includes relevant keywords naturally.
Deliverables: An editable checklist (PDF/Google Doc) that details the changes made to each page, including examples and best practices.
Benefits: Enhanced on-page SEO improves the relevance of each page, making it easier for search engines to understand the content. This can lead to higher rankings and increased organic traffic.
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£150 - £500
Technical SEO focuses on the backend of the website to ensure that it meets the technical requirements of search engines. Key areas include:
Site Speed Optimisation: Improving load times for a better user experience.
Mobile Optimisation: Ensuring the site is fully responsive and functions well on all devices.
Structured Data: Implementing schema markup to help search engines better understand the content.
Deliverables: A technical SEO report (PDF) that includes identified issues, recommended fixes, screenshots, and implementation guides.
Benefits: Addressing technical issues ensures that search engines can crawl and index the site effectively, leading to improved rankings and user satisfaction.
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£250 - £700
This service is tailored for businesses targeting local customers. It includes:
Google My Business Optimisation: Setting up and optimising a Google My Business profile to enhance local visibility.
Local Citations: Ensuring consistent business information across local directories.
Review Management: Strategies for acquiring and responding to customer reviews.
Deliverables: A local SEO strategy document (PDF) with actionable steps for optimising online presence in local search results.
Benefits: Local SEO helps attract nearby customers, increasing foot traffic and inquiries. This is essential for businesses that rely on local clientele.
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Blog posts: £80–£300/post | Website copy: £100–£400/page
This service involves creating high-quality, SEO-optimised content tailored to the target audience. Key aspects include:
Research and Writing: Crafting engaging content that addresses user needs and incorporates relevant keywords.
SEO Best Practices: Ensuring that the content is optimised for search engines while remaining readable and engaging.
Deliverables: Ready-to-publish drafts (Word/HTML) that include keyword integration and formatting for optimal readability.
Benefits: Quality content not only helps improve search rankings but also establishes authority and trust with the audience, leading to higher engagement and conversions.
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£200 - £600
This service focuses on creating a comprehensive content strategy that aligns with business goals and audience needs. Key components include:
Content Calendar Creation: Planning content topics, formats, and publication dates for a consistent output.
Audience Analysis: Identifying target audience segments and their preferences.
Deliverables: A content calendar (spreadsheet) and a strategy document (PDF) outlining the approach and key performance indicators (KPIs).
Benefits: A well-defined content strategy ensures that marketing efforts are cohesive and targeted, maximising the impact of each piece of content.
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£100 - £400 per link
This service involves acquiring high-quality backlinks from reputable websites, which is crucial for improving domain authority and search rankings. Key strategies include:
Outreach Campaigns: Building relationships with other websites for guest posting and backlink opportunities.
Content Creation for Links: Developing shareable content that naturally attracts links.
Deliverables: A link acquisition report detailing the backlinks secured, including their domain authority and traffic metrics.
Benefits: Quality backlinks enhance credibility and authority in the eyes of search engines, leading to higher rankings and increased organic traffic.
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£100 - £300 per report
This service involves ongoing tracking and analysis of website performance metrics. Key elements include:
Performance Monitoring: Regularly reviewing traffic, rankings, and conversions to assess the effectiveness of SEO strategies.
Data Analysis: Translating data into actionable insights and recommendations.
Deliverables: A visual dashboard (PDF) summarising key metrics, trends, and recommendations for the next steps.
Benefits: Regular reporting allows businesses to understand their SEO performance and adjust strategies proactively, ensuring continuous improvement.
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£150 - £500
This service reviews existing content to identify strengths and weaknesses. Key components include:
Content Evaluation: Analysing content for relevance, quality, and SEO effectiveness.
Gap Analysis: Identifying opportunities for new content or updates to existing pages.
Deliverables: A content health scorecard (PDF) with actionable recommendations for updates, deletions, or repurposing.
Benefits: A content audit maximises the value of existing assets and ensures that all content aligns with current SEO best practices.
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£200 - £600
This service develops a strategic approach to social media that complements SEO efforts. Key aspects include:
Platform-Specific Campaigns: Tailoring content for different social media platforms to engage the target audience effectively.
Engagement Tactics: Strategies for increasing interaction and driving traffic back to the website.
Deliverables: A social media strategy document (PDF) outlining content pillars, posting schedules, and engagement tactics.
Benefits: A well-executed social media strategy expands reach and drives traffic to the website, enhancing overall visibility and engagement.
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£100 - £300
This service focuses on refining email campaigns for better performance. Key components include:
Template Design: Creating visually appealing and effective email templates.
Content Optimisation: Ensuring that emails are engaging, relevant, and SEO-friendly.
Deliverables: Template overhauls (PDF) and A/B testing frameworks for ongoing optimization.
Benefits: Optimised email campaigns nurture leads and recapture lost visitors, contributing to increased conversions and customer loyalty.
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£150 - £400
This service optimises video content for visibility on platforms like YouTube and Google. Key aspects include:
Title and Description Optimisation: Crafting keyword-rich titles and descriptions that attract viewers.
Transcription and Tagging: Enhancing accessibility and searchability through accurate transcriptions and effective tagging.
Deliverables: A video SEO checklist (PDF) and script templates to ensure all elements are optimised.
Benefits: Well-optimised videos capture search traffic and engage users, enhancing overall content reach and effectiveness.
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£300 - £800
This service focuses on optimising online stores for better visibility and conversions. Key components include:
Product Page Optimisation: Enhancing product descriptions, images, and metadata for SEO.
Category Structure Improvement: Ensuring logical navigation that helps users find products easily.
Deliverables: An e-commerce SEO roadmap (PDF) with recommendations for technical and content optimisations.
Benefits: Improved SEO for e-commerce sites leads to higher product visibility, increased traffic, and ultimately, more sales.
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£200 - £600
This service helps define a business’s unique identity and value proposition. Key elements include:
Market Differentiation: Identifying what sets the business apart from competitors.
Messaging Development: Crafting clear and compelling messaging that resonates with the target audience.
Deliverables: Brand guidelines (PDF) that outline messaging frameworks and visual identity.
Benefits: Strong branding fosters recognition and trust, helping to convert searchers into loyal customers.
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£100 - £300/month
This service involves continuous monitoring and optimisation of the website’s SEO performance. Key aspects include:
Health Checks: Regular assessments to ensure the site remains compliant with the latest SEO best practices.
Content Updates: Ongoing content refreshes to keep information current and relevant.
Deliverables: A recurring action log (spreadsheet) and performance summaries to track improvements over time.
Benefits: Proactive maintenance sustains rankings amid changing algorithms and competitive landscapes, ensuring long-term success.
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£400 - £1,200
This service focuses on restructuring the website’s navigation and internal linking for improved user experience and SEO. Key components include:
User Journey Mapping: Analysing how users navigate the site to identify areas for improvement.
URL Structure Optimisation: Ensuring that URLs are clean, descriptive, and conducive to SEO.
Deliverables: A revised site map (visual/PDF) and a URL migration plan to guide structural changes.
Benefits: An optimised site architecture enhances navigation for users and search engines alike, reducing bounce rates and improving overall engagement
Small Business SEO Package
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This package is designed for small businesses with websites that typically have up to 10-15 pages, including:
- A home page
- About Us page
- Services or Products page(s)
- Contact page
- Blog section with limited posts (ideally 5-10 total)
If a website exceeds this size or complexity, a more customised SEO strategy may be required.
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Description: A thorough assessment of the current website, analysing various factors that contribute to its performance in search engines.
Site Structure: Review of the website's organisation and navigation for user experience and SEO effectiveness.
Content Analysis: Evaluation of existing content quality, relevance, and alignment with target keywords.
Technical SEO: Checking for issues such as broken links, site speed, mobile responsiveness, and XML sitemaps.
Keyword Rankings: Analysis of current keyword performance and visibility in search engine results.
Deliverables: A detailed audit report outlining findings and actionable recommendations for improvement.
Frequency: One-time.
Pricing: £125
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Description: A comprehensive process to identify 10-15 relevant keywords and phrases that potential customers are searching for, tailored to the business's niche and location.
Competitor Analysis: Analysing competitors to find keyword opportunities.
Search Volume & Difficulty: Evaluating the search volume and competition level for each keyword.
Long-Tail Keywords: Identifying long-tail keywords that can drive targeted traffic and conversions.
Deliverables: A keyword list with corresponding search volume, difficulty levels, and recommendations for targeting those keywords on up to 5 key pages.
Frequency: One-time or quarterly update.
Pricing: £80
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Description: Optimisation of up to 5 key pages on the website, focusing on crucial elements that enhance SEO performance.
Title Tags: Crafting unique, keyword-rich titles for each page.
Meta Descriptions: Writing compelling, concise summaries that include target keywords.
Header Tags (H1, H2, H3): Structuring content with appropriate headers for better readability and SEO.
Content Optimisation: Reviewing and enhancing existing content to ensure relevance, including:
- Ensuring appropriate keyword density.
- Adding relevant internal and external links.
- Including multimedia elements (images, videos) with proper alt text.
Image Optimisation: Compressing images for faster load times and including descriptive alt tags for SEO.
Deliverables: Optimised title tags, meta descriptions, header tags, revised content for 5 pages, and improved image optimisation.
Frequency: One-time for initial setup; ongoing recommendations for future content.
Pricing: £200
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Description: Creation and optimization of a Google My Business listing and local citations to enhance visibility in local search results.
Google My Business: Setting up or optimizing the business profile, including business hours, description, and service areas.
Customer Reviews: Strategies to encourage and respond to customer reviews.
Local Citations: Submitting the business information to up to 5 relevant online directories to improve local search presence.
Deliverables: An optimised Google My Business profile and local citations on 5 directories.
Frequency: One-time setup; ongoing review management recommended.
Pricing: £125
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Description: Providing a structured plan for ongoing content creation that aligns with keyword research and brand positioning.
Content Calendar Development: Creation of a structured content calendar outlining topics for blog posts and social media updates over the upcoming months.
Blog Post Ideas and Outlines: Suggestions for 2-3 SEO-focused blog post ideas each month, complete with brief outlines that highlight main points and target keywords.
Social Media Integration Suggestions: Recommendations on how to promote the newly created content across various social media platforms to maximize reach and engagement.
Deliverables:
- A content calendar with 6 months of topic ideas.
- Outlines for 2-3 blog posts per month.
- Suggested social media posts for promoting content.
Frequency: Monthly recommendations.
Pricing: £80 per month.
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Description: A detailed report summarising website performance metrics, keyword rankings, and traffic analytics to track progress and make data-driven adjustments.
Traffic Analysis: Overview of website traffic trends and sources.
Keyword Ranking: Monitoring changes in keyword positions and visibility.
Content Effectiveness: Evaluating the performance of blog posts and other content in driving engagement.
Deliverables: A monthly performance report with insights and recommendations for further optimisation.
Frequency: Monthly.
Pricing: £40 per month.
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Initial Setup Cost (Audit, Keyword Research, On-Page SEO, Local SEO): £630 (one-time fee)
Monthly Ongoing Cost (Content Strategy, Monthly Reporting): £120/month
This tailored SEO package is specifically designed for small businesses with websites up to 10-15 pages.
By clearly defining the deliverables and processes for each component, clients can fully understand what they are receiving and how it will benefit their business.
The transparent pricing structure allows small businesses to see the value of each service, making it easier to budget for their SEO needs while gaining the competitive edge they require in today’s digital landscape.
Clients will receive detailed reports and structured plans, ensuring they feel supported and informed throughout their SEO journey.
Small Business Enhanced SEO & Branding Package
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This package is designed for small businesses with websites that typically have up to 15-20 pages, including:
- A home page
- About Us page
- Services or Products page(s)
- Contact page
- Blog section with limited posts (ideally 5-10 total)
If a website exceeds this size or complexity, a more customised SEO strategy may be required.
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Description: A comprehensive assessment of the current website, covering key elements like site structure, content quality, technical SEO, and keyword rankings. This audit serves as the foundation for all subsequent strategies.
Deliverables: A detailed audit report with actionable recommendations for improvement.
Frequency: One-time.
Pricing: £125
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Description: A strategic session to define your brand’s identity, target audience, and unique selling proposition (USP). This essential component helps align all SEO and content strategies with your brand's vision.
Deliverables: A brand positioning statement and key messaging guidelines to guide all marketing efforts.
Frequency: One-time.
Pricing: £150
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Description: Identification of 15-20 relevant keywords and phrases tailored to your business's niche and location, providing a broader strategy to capture more search traffic.
Deliverables: A comprehensive keyword list with recommendations for targeting keywords on up to 7 key pages.
Frequency: One-time or quarterly update.
Pricing: £100
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Description: Analysis and restructuring of the website’s navigation and layout to ensure optimal user experience and search engine crawlability. This component enhances usability and SEO effectiveness.
Deliverables: A detailed site architecture plan with proposed changes to improve user navigation and search engine friendliness.
Frequency: One-time.
Pricing: £200
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Description: Comprehensive optimisation of up to 7 key pages on the website, focusing on essential elements such as title tags, meta descriptions, headers, and content to align with identified target keywords.
Deliverables: Optimised content for 7 pages, including updated title tags and meta descriptions, ensuring greater visibility in search results.
Frequency: One-time for initial setup.
Pricing: £250
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Description: Creation and optimisation of a Google My Business listing and local citations on up to 7 relevant directories, enhancing your visibility in local search results and attracting nearby customers.
Deliverables: An optimised Google My Business profile and local citations on 7 directories to improve local search presence.
Frequency: One-time setup.
Pricing: £150
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Description: Ongoing support that includes a content calendar with topics for blog posts and social media updates, along with a detailed monthly performance report summarising website analytics, keyword rankings, and content effectiveness.
Content Calendar Development: A structured calendar outlining suggested topics for the upcoming months.
Blog Post Ideas and Outlines: Providing 2-3 SEO-focused blog post ideas each month with brief outlines highlighting main points and target keywords.
Social Media Integration Suggestions:
Recommendations for promoting content on social media platforms to maximise reach and engagement.
Performance Reporting: A comprehensive report summarizing website traffic, keyword rankings, and engagement metrics related to the published content.
Deliverables: Monthly content calendar with 2-3 blog post ideas, outlines, and a performance report to inform ongoing strategies.
Frequency: Monthly.
Pricing: £100 per month.
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Initial Setup Cost (Audit, Branding Consultation, Keyword Research, Site Architecture, On-Page SEO, Local SEO): £1,025 (one-time fee)
Monthly Ongoing Cost (Content Strategy & Reporting): £100/month
The Enhanced SEO & Branding Package offers small businesses a comprehensive and structured approach to improving their online presence while establishing a strong brand identity.
By including critical components like branding consultation, site architecture optimisation, and an expanded keyword research strategy, this package provides significant value.
Clients will benefit from a clear understanding of their brand, a tailored SEO strategy, and ongoing support to ensure they remain competitive in the digital landscape.
The transparent pricing and detailed deliverables help clients feel secure in their investment, knowing exactly what they are receiving and how it will contribute to their business growth.
Why this approach works
Each service is crafted to be transparent, outcome-focused, and tailored to meet real business needs.
Whether addressing technical errors, building a content strategy, or enhancing user experience, the goal is to help businesses rank sustainably, attract the right customers, and grow confidently.
This comprehensive approach ensures that every effort contributes to the overall success of your online presence.